3D Effect

Here are the videos from Eric Hutchinson and Will.i.am. Both of the music videos have similar design approach with the relation of images, words, and music.

The typography in Hutchinson’s video was designed with animated lyrics.  This music video included many different typographic designs to the lyrics. The foreground and background relation is constantly switching in relation to words and images. The bold word flips placed on top of the black piano was interesting; it made the words and image seems like a whole. Where as, Will.i.am’s Korean typography is abstracted to forms and shapes since few Americans read Korean. The types also remind us how Korean Pop music is becoming popular around the world.

Hutchinson’s music video embraces futuristic designs with a classic black and white theme, and the classy design fits well with this jazzy music. However, Will.i.am’s video portrays robotic movements and facial expressions. In addition, the wardrobe, accessories, and nylon rubber fabric are futuristic.

The words are all portrayed in different eye-popping effects in Hutchinson’s music video, including the piano word board, billboard decors, and slide effects. Moreover, typography is connected in space with transaction movement. My favorite effect is how the words walked up to the screen and towards the viewer, also blurring out the rest of the forms in the back. The words then finished by pulling us back in to the background. Will.i.am’s design has an approach where lagging and drum effects. Also, the movement and overlap effect of the Korean typography give the 3D effect. Furthermore, two dancers are stretched to multiple ones, which gives the 3D depth. The play of ground and ceiling in 360-degree was also breathtaking.

The typographic design, futuristic theme, and three-dimensional effect are recently the most familiar effects used in music videos.